IIARD International Institute of Academic Research and Development

IIARD International Journal of Economics and Business Management (IJEBM )

E-ISSN 2489-0065
P-ISSN 2695-186X
VOL. 4 NO. 7 2018

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Oil Politics and Its Marketing Strategies of the 21st Century in Nigeria: A Practical Approach

Eluozo Collins AND Anyahie A. Azunwo

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Abstract

Oil Politics and Its Marketing Strategies of the 21st Century in Nigeria: A Practical Approach. Adopted analytical review method to examine the changes that have involved in the petroleum marketing in Nigeria since 1903 till date, the essence of the research was to unveil the influence of politics on the petroleum industry. The role of NNPC, foreign marketers and regulatory agencies as well the changes that have been effected when indigenous firms took over the fate of the industry was examined. How various marketing strategies of the government, independent marketers and crude oil exchange policies in divergent ways marred the growth of the industry was ex-rayed. Global policies and the mismanagement of managers in NNPC have caused tremendous loss of dollars to the nation. The paper considered causes of poor fuel supply, increase in pump price, delivery huddles and corruption embedded in the NNPC. The paper concluded with recommendations that will foster glaring proof in the marketing strategies of petroleum industry in Nigeria

keywords:

Strategies, Petroleum, NNPC, Marketing, Product, Marketers, Global, Refinery, Offshore, Industry, Nigeria, Politics.

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