IIARD International Institute of Academic Research and Development

IIARD International Journal of Economics and Business Management (IJEBM )

E-ISSN 2489-0065
P-ISSN 2695-186X
VOL. 4 NO. 6 2018

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Creativity as a Predictor of Entrepreneurship Orientation among Indigenous Entrepreneurs in South-South Nigeria

Dapper, Edwin M. (Ph.D), Ezenwuba Paul C. (Ph.D) & Agbele George. (Ph.D)

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Abstract

This paper focused on creativity as a predictor of entrepreneurship orientation among indigenous entrepreneurs in South-South Nigeria. The research design for this study is the survey research design. The population of the study covered 240 indigenous entrepreneurs selected across the six states of south-south region of Nigeria. The researcher however used the Taro Yamene method to determine the sample size; hence 183 indigenous entrepreneurs were selected from the population. The data used in this study was generated from two major sources namely; primary sources and secondary sources. The major instrument for data collection was a five point likert scale questionnaire titled creativity and entrepreneurship orientation questionnaire (C and EOQ). A reliability index of 0.95 (95%) was obtained which shows that the instrument of the study is highly reliable. The statistical tool used for data analysis in this study is t-test using the 20.0 version of statistical package for social sciences (SPSS) and the following results were obtained for hypotheses one, two and three respectively (0.05>0.001, 0.05>0.000 and 0.013<0.05).The study concludes that the entrepreneurship orientation of indigenous entrepreneurs in south-south Nigeria can be understudied through a cursory and closer study of their creativity. Sequel to this conclusion, this paper recommends that government agencies both at the federal and state and all other entrepreneurship stakeholders should help in the development of the skills of the indigenes especially during early education stages. This will help government effectively map the creative capacities of her indigenes with the intent of providing entrepreneurship development programmes that are consistent with their creative capabilities

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