IIARD International Institute of Academic Research and Development

IIARD International Journal of Economics and Business Management (IJEBM )

E-ISSN 2489-0065
P-ISSN 2695-186X
VOL. 4 NO. 1 2018

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Innovation Strategy and Organization Adaptability of Hotels in Port Harcourt

Adim, C. Victor, Tamunomiebi, M. Dagogo (Ph.D) & Akintokunbo, O. Odunayo (Ph.D)

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Abstract

This study examined the relationship between Innovation Strategy (IS) and Organizational Adaptability of the hospitality industry in Port Harcourt. The study used a correlational cross sectional design involving managers, supervisors and unit heads. Primary data was obtained using questionnaire as the research instrument. The target population of the study was all the hotels in Rivers state. Studying all the Hotels in Port Harcourt will be very cumbersome within the limited time frame for the study. Hence, an accessible population will be selected from the 159 hotels in Port Harcourt registered with the Rivers State Ministry of Culture and Tourism. A total of 20 hotels were purposively selected in Port Harcourt for the study. A sample size of 186 was adopted through the Krejcie and Morgan table and the simple random technique was used. The internal reliability of the research instrument was tested using Cronbach Alpha Coefficient and only items that have an alpha reading of 0.70 and above were considered .After data cleaning; only data of 166 respondents were finally used for data analysis. Descriptive statistics and Spearman’s rank correlation were used for data analysis and hypothesis testing. The study findings confirm that there is a positive significant relationship between innovation strategy and organizational survival. The study concluded that innovation strategy bears a positive and significant influence on organizational adaptability. The study recommended that Hotel Management should embrace innovation towards service quality improvement, better service delivery, process improvement, efficient organizational management and finally to ensure customer satisfaction

keywords:

Innovation, Strategy, Organizational Adaptability, Hotels

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